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Better Origin

Fixing the global food chain
AGTECH

One-third of all food produced annually goes to waste, yet food supply must increase by 70% by 2050 to meet growing demand. Born from Cambridge University, Better Origin has developed a unique insect-based biosystem that transforms waste into valuable resources.

They sought a brand that encapsulates not only their process but also their purpose: harnessing biotech’s potential to combat global food shortages and make a lasting positive impact.

Impact
Total funding to date
£22m
Less CO2 emissions in 2023
32x
International design awards
2
‘They understood the complexities of our work, helping us identify fundamental truths and crystallise our vision. We now have a brand founded on purpose with a powerful proposition which is opening all the right doors.'
– Fotis Fotiadis CEO, Better Origin

Find out more about Better Origin

Read full case study on ascendstudio.co.uk

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